that's the mayor of detroit, dave bing, and we've had reaction already from the union side, an afscme attorney telling scott cohn that it is a sad day for detroit, and that they will appeal this decision. in the meantime, we try to make sense of what judge rhodes wrote. >>> we want to bring ceo of zillow, steve rascoff. what advice does he have for other companies recently going public and the ones that aspire to? this is the million-dollar question, i guess. >> you know, the biggest thing companies need to keep in mind firstly is an ipo is a means to an end. it's not an end in and of itself. it's a step along the way. a financing event, just like a private venture capital round. at zillow, we make sure employees don't focus on the stock price. it's not that important in the near term. what matters is building the company for the long term. >> did you give them options? >> all employees have stock options in the company, absolutely. so creating an incentive for them to care about the long-term value of the company is very important. we try very hard to make sure that employees don't f